eMagazine Vision Statement:
To provide the most current, accurate and in-depth market coverage of the worldwide passive electronic component industry.
Passive Component Industry (PCI) eMag is dedicated to providing accurate business intelligence on the global supply chain for capacitors, resistors, inductors, and circuit protection components. PCI Magazine, along with its parent company- Paumanok Publications IMR and its business partner- The Electronic Components Association (ECA), have continually supplied market intelligence and business coverage on the worldwide passive component supply chain since 1988.
The magazine was converted to WordPress (100% Online) version in November 2010. The magazine currently receives 2,000 individual page hits per month according to Google Analytics. The magazine is “pushed” to our circulation list of 7,200 subscribers worldwide via Constant Contact, and to an additional 1,000 professional contacts in our Linked In network.
We believe that our mailing list is the most accurate in the world in terms of a complete contact list of key decision makers in each segment of the supply chain. We estimate we have 90% coverage of all companies in the passive component supply chain worldwide in our email system.
In 2009 we conducted a readership survey of our subscriber base via the 6,200 active subscribers on Constant Contact and the results of that survey are shown below: Each of the 6,200 readers of Passive Component Industry eMagazine were asked to provide their primary area of interest within the passive component industry upon subscription.
The majority of readers noted that their primary interest was in the capacitor market (49%), followed by raw materials and process equipment (26%), Resistors and Circuit Protection components (14%) and inductors (11%).
Capacitors (49% of Readers Surveyed):
Readers of Passive Component Industry eMagazine who noted they were interested in the capacitor marketplace, were primarily focused on the ceramic capacitor market, with emphasis on multilayered designs, or single layered ceramic capacitors for high voltage or high frequency applications. Readers of passive Passive Component Industry eMagazine are also interested in aluminum electrolytic capacitors, tantalum electrolytic capacitors, polypropylene capacitors and polyester capacitors. Some readers have an interest in EDLC supercapacitors, niobium capacitors, integrated passive devices and other emerging product markets.
Raw Materials and Process Equipment (26% of Readers Surveyed):
Vendors of engineered raw materials consumed during the production of passive electronic components represents the next largest group of readers of Passive Component Industry eMagazine.. The largest sub-category is in ceramic dielectric materials, with emphasis upon barium titanate and formulated dielectrics (such as X7R, X5R, COG and Y5V materials) and would include companies selling precursors such as titanium dioxide and barium salts and compounds. Other large readership groups within the raw material market include electrode and termination materials, conductive polymers, tantalite and tantalum metal powder and tantalum wire; as well as etched anode and cathode foils, and thin, metallized OPP and PET films.
Resistors and Circuit Protection Components: (14% of Readers Surveyed):
Manufacturers of linear resistors, non-linear resistors and circuit protection components make up 14% of Passive Component Industry eMagazine readership. The primary products produced by these vendors are ruthenium-based thick film chip resistors, quad and octel arrays; dual-in-line and single-in-line resistor networks; and throughole resistors, including nichrome metal film, wirewound, tin-oxide and carbon based resistors. Components used for circuit protection applications are also included here and would include metal oxide varistors, NTC and PTC thermistors, electrical and electronic fuses and silicon based surge components such as the TVS diode and the thyristor.
Inductors: (11% of Readers Surveyed):
Approximately 11% of our readers have indicated that their primary interest is in inductive components, with emphasis upon multilayered chip inductors, ferrite beads and bead arrays; ferrite cores, and wirewound power chip inductors.
Rate Card and Mechanical Specs:
Passive Component Industry offers advertisers the opportunity to reach the passive component marketplace in targeted readership numbers not offered by any other publication. The rate card and mechanical specs can be found here: PCI eMagazine Media and Advertising Kit.
Different Options To Suit Different Needs and Different Budgets
Options for advertising in any and all areas of the magazine are available. From Leaderboard adds to logo placements and click through links, we can accommodate your objectives. Our offerings range from $500 a month a-la-carte options to $30k for annual site branding. Please see the rate card for additional details.
Many clients want a simple option to get as much advertising as possible for as little fuss as possible. We offer packages to address monthly, semi-annual, quarterly, and annual advertising programs. Ranging from $15k to $90k and customized packages, we can help you reach the markets and stakeholders you care most about.
Many readers depend on Passive Component Industry Magazine as their primary source of news, industry events, and links to supplier sites. We have options to help increase the focus and contextual relevance of the branding effort to align with the reader’s buying activity. Options range from FREE listings to $8.4k for annual positioning.
If your interest is directly marketing key industry contacts with new offers and indirectly getting the brand out there by soliciting their input on an industry market survey, we can assist your outreach efforts utilizing Constant Contact. Our list of 7200 dedicated email addresses in the passive electronic components industry is unmatched in the industry. Passive Component Industry eMagazine offers its email list for rent in excel or CSV format, and also offers a custom email campaign service through our partnership with Constant Contact® and Linked In®. For prices, please call (919) 468-0384
In cooperation with Paumanok Group and Paumanok Publishing, we are able to connect you with the leading industry published market research for the passive component industry, technical papers and reports, customized market research, and access to consulting sessions with market research experts. Contact us: http://www.paumanokgroup.com
Future Offerings: The Opportunity to be an Industry Innovation Leader
Crowd Panel Surveys and Data Gathering:
With millions of crowd workers around the globe, surveys and data gathering can be done in a fraction of the time for a fraction of the cost of traditional methods. Whether qualified or unqualified workers, analysis is enabled for sentiment, familiarity, interest, rankings, and other creative approaches can drive metrics.
Sponsored Lifecaster at Industry Events:
It is too expensive for the majority of engineers, designers, and key decision makers to travel to all the key industry events in the current global economic environment. By placing a branded lifecaster in the events and live video streaming presentations, speeches, and panel discussions, you can bring the events to them.
RSS Passive Component Industry:
With over 20 years of industry experience, we have access to valuable insights, emerging trends, understanding of supply chain implications, and an appreciation for high quality information for
As consumption of content increasingly shifts to multi-media, we are going to be making additional content available via video (ie YouTube), slide sharing (ie SlideShare), micro-blogging (ie Twitter), and blogging (ie Blogger). Options are available to brand these channels to align as closely with your audience as possible.
For prices, please call (919) 468-0384, or email us at – firstname.lastname@example.org or fax your request to (919) 468-0386. The rate card and mechanical specs can be found here: PCI eMagazine Media and Advertising Kit.